Kodak is bankrupt….. Boo Hoo

April 02, 2012  •  Leave a Comment

 

Kodak is bankrupt….. Boo Hoo

Lets face it, before your tears turn the stop bath purple, Kodak was always about control & monopoly.

If Kodak had developed its digital cameras patents, photographers would be downloading Kodak Digital files directly from Kodak digital cameras permanent memory (only replaceable by Kodak autherized dealers) onto Kodak computers using Kodak imaging software (incompatible with any other computer operating system)

All this whinging about the decline and fall of the ‘yellow box company’ must be by people  that never delt with Kodak on a commerial photography level.

Firstly I am not disputing the quality of Kodaks materials my objection is my personal experience of their business practices.

Kodak business philosphy ‘from the get go’ was to restrict any competition. The famous Box Brownie was a invented so that the kodak film was loaded  and unloaded by a Kodak Agent who had to used Kodak chemicals and materials. In the 50s, 60s and 70s the business plan was to undermine their competitors.   This business model was continuned  with film processing. Independent Photography Labs had to buy the materials and chemicals from Kodak.

http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html

This business model was was so successful that at in 1976 Kodak had a 96% share of the U.S. film market.

Although the legal challenge  under the Sherman Act went against Kodak. (http://www.hg.org/article.asp?id=6025

Kodak tried every means to circumvent the rulings:

·         Changing film type and process E3 to E6

·         Releasing list of  chemicals used without  the formula

·         Offering a discount to a lab that used Kodak  exclusively

I personally know that, as late as 1999, Kodak in Ireland  was still offering a 40% discount to a lab in Dublin that used Kodak materials exclusively.

As a photographer I think it sad that Kodak as a company chose to restrict rather than expand the possibilities for photographers.


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